Challenge
VUDU, the digital video service of Walmart, was looking to grow revenues, customer engagement, and their 3M subscriber base. They wanted a great user experience for their new Windows 10 app to coincide with the release of the new operating system. One of UpTop’s development partners, who was tasked with the front-end work, asked us to design out the UX for all the required apps with a focus on the Xbox console. Other applications included the desktop, tablet, and mobile app experiences.
Solution
The first step was exploring different apps on the Xbox to get a feel for the design patterns found on a console. We then triangulated those patterns with the VUDU workflow on Android and the patterns found on Windows 10 to devise the appropriate designs. We repeated the same process on desktop, tablet, and mobile until each feature and screen flow was taken into account.
Outcome
Adaptive designs for each display was delivered including live tiles, personalization, and detailed redlines for development in time for the VUDU Windows 10 launch.